Easier to Retarget Customers: As customers browse a digital storefront, it is easier to entice their attention towards placed advertisements, directed marketing campaigns, or pop-ups specifically aimed at a purpose.International Sales: As long as an e-commerce store can ship to the customer, an e-commerce company can sell to anyone in the world and isn't limited by physical geography.The cost to operate digitally is often less expensive than needing to pay rent, insurance, building maintenance, and property taxes. Potentially Lower Start-up Cost: E-commerce companies may require a warehouse or manufacturing site, but they usually don't need a physical storefront.And many stores that solely exist online may offer consumers exclusive inventory that is unavailable elsewhere.
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